One of the things that the management team of a corporation must always remember is that they have to keep the stakeholders of the corporation pleased all the time. For those who do not know, the stakeholders are the people who are holding up the business in the long run. That is why it is extremely important to make sure to have good stakeholder relations with all of them.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
The very first thing to do would be to do some market research on the target audience of the company. Now these people would include the shareholders, the business analysts, employees, suppliers, clients, and more. It may even include the government agencies and other government related entities that a business must be in good terms with.
Of course when the research has already been done, then it is important to put that research into action by using it to know how to communicate with them. Communication is very important in this case because without proper communication, stakeholders will not have a relationship with the business. The business on the other hand has to be the one to initiate.
Now the very first people that the stakeholders will be contacting before they reach the management would actually be the customer service representatives. A corporation has to strengthen its customer service team and train them to deal with these stakeholders. They are the ones that will bridge the management with the stakeholders.
Because everyone is on the internet these days, then this may be a technique that management can use in order to keep stakeholders posted. Blogs and social media would definitely help update them of the moves of the company. The best part of this medium is that it is free and easily accessible which means that the company may update the information anywhere and any time they would want as long as they have internet connection.
Now one of the most fearsome forces in the business world would be the press or the media because these things can make or break a company. It is definitely important to have very good media relations because they are the ones who will uplift the brand image of a company which would make the stakeholders love them. That is why it is very important for any corporation to have a very good public relations team.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
The very first thing to do would be to do some market research on the target audience of the company. Now these people would include the shareholders, the business analysts, employees, suppliers, clients, and more. It may even include the government agencies and other government related entities that a business must be in good terms with.
Of course when the research has already been done, then it is important to put that research into action by using it to know how to communicate with them. Communication is very important in this case because without proper communication, stakeholders will not have a relationship with the business. The business on the other hand has to be the one to initiate.
Now the very first people that the stakeholders will be contacting before they reach the management would actually be the customer service representatives. A corporation has to strengthen its customer service team and train them to deal with these stakeholders. They are the ones that will bridge the management with the stakeholders.
Because everyone is on the internet these days, then this may be a technique that management can use in order to keep stakeholders posted. Blogs and social media would definitely help update them of the moves of the company. The best part of this medium is that it is free and easily accessible which means that the company may update the information anywhere and any time they would want as long as they have internet connection.
Now one of the most fearsome forces in the business world would be the press or the media because these things can make or break a company. It is definitely important to have very good media relations because they are the ones who will uplift the brand image of a company which would make the stakeholders love them. That is why it is very important for any corporation to have a very good public relations team.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
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