Many people wouldn't go to a restaurant without checking out its reputation online. Did you know you can also do the same with your charitable causes? With over 1.5 million nonprofits in the United States alone, there is a lot of information to wade through when considering the right recipients for your charitable giving. But a new partnership between Truist and GreatNonprofits will soon help make information more accessible for donors.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
Without a doubt and with all benefits presented here considered, easier access to more information benefits both donors and charitable organizations. Check out GreatNonprofits' data in Truist's software suite in its full implementation in the following year.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
Without a doubt and with all benefits presented here considered, easier access to more information benefits both donors and charitable organizations. Check out GreatNonprofits' data in Truist's software suite in its full implementation in the following year.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For more information about employee volunteer programs, or to get help setting up a charitable fund, please go to the Truist.com site today.
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