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The Uses Of Product Design Firm

By Ericka Marsh


A product is basically anything that bears the capability to satisfy a certain human want, need or even desire accordingly. These products are usually raw materials in their natural form, they are then processed and manufactured into more complex and formidable merchandise that can be sold on the market. They can also be referred to as goods or commodities. The importance of product design firm is very essential.

The needs of man have been classified over time according to how much they are required for the survival of a person. The ones that a person cannot do without are called the basic needs and they are basically similar from one place to another. They include food, clothing, housing and medical care. The others are tertiary in nature and finally the luxury ones too.

A product is generally any item that has been worked upon so that they can be enhanced in serving the intended purposes. There are two main kinds of goods and these include the consumer and capital goods. The consumer products are designed for direct consumption by the clients in their homes or other domestic settings. On the other hand capital goods are designed for industrial use only.

There are very many products in the market today as the number of producing organizations increase every day. This is due to the fact that people are looking for various ways to earn a living in this world of scarcity. This created a situation where people have to compete or the few resources that are available. Different companies have to therefore design their products differently so that they can win the competition.

First of all one should consider designing their product to stand out of the many others. This means that it has to be unique in a way. This can be done either through the manufacturing process or packaging. Branding is also another highly crucial process in the activity of marketing a product to the customers. The branding should be done to be elusive and enticing to the customers.

The prices should be set strategically so that the customers can afford to buy the commodity easily. One of the goods in the market have strictly one use to the customers. One can choose to create a commodity that has several applications. This will give it a lead over the others and make it preferable to most of the clients.

This is usually the role of a firm. Firms are charged with the responsibility of designing goods and services that will prove important in the community. A firm is basically an organization that uses raw materials and other resources to create commodities with the ability to satisfy particular needs of the customers.

It is also very crucial that the firm is situated strategically. A number of factors have to be considered when positioning an organization. One of them is the availability of resources such as labor, power and other crucial raw materials in the manufacturing process.




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